However, on every member day, there are always several happy and sorrowful stores. Compared to the high selling European stations, which have exploded in sales, the European stations of ordinary sellers still seem to be relatively calm this year. This year’s European station orders are still sporadic, as usual, without any fluctuations
For sellers in the US, the polarization is still severe this year. Sellers who have not placed orders are crying out for not placing orders, and the sales are relatively calm. One sales operator said that because the company’s products are not on the explosive route, Prime Day did not prepare too much inventory this time. Based on current data, there is still a gap compared to last year, which may not reach the level of the same period last year, but there is still one day to sprint.
Some people have exploded orders, while others have exploded advertisements. The advertising investment during Prime Day is one of the key concerns for sellers. Advertising can only be ordered when it burns up. ACOS is full, and it is originally sold at a low price. In order to make a meager profit, we have to stop advertising
From the research data initiated by Hugo Cross border, it can be seen that many sellers are still investing heavily in advertising on Prime Day this year. Research data shows that compared to last year, in Prime Day 2023, 46% of Amazon sellers increased their advertising investment, 33% of sellers had similar advertising investment as last year, and 21% of Amazon sellers consciously reduced their advertising investment.
Half of sellers are optimistic about growth in the second half of the year
This year’s Prime Day’s unexpected performance has given many Amazon sellers confidence in the second half of the peak season. Previously, many Amazon sellers were not optimistic about this year’s Prime Day due to the early launch of a group of e-commerce platforms, especially Temu’s low price attack.
This time, Temu has taken the low-priced strategy to the extreme in order to seize Amazon’s Prime Day traffic. The 0.64 pair of sandals has made many Amazon sellers exclaim: 0.99 is not the end, it’s just the beginning, Temu has no minimum but lower. In addition, the Temu platform has subsidized a large number of coupons, which will inevitably affect Amazon’s sinking market and make more and more sellers pay attention to the existence of Temu.
Experienced Amazon seller cross-border backpackers believe that even if Amazon sellers do not do Temu, they should pay more attention to Temu, especially those Amazon sellers with small sites.
After a night of hard work, Amazon sellers seem to have regained confidence. A seller told Hugo Cross border that they felt that Amazon had spent a lot of money on this membership day to fight against Temu. Normally, it has basically doubled, but this year it has already quadrupled from yesterday, and many big shots have already increased by 5-6 times.
If there are no issues with the product, the market will continue to be there. Although Temu has taken some traffic, Amazon’s main market is still there. It can start charging in the second half of this year, “said the seller mentioned above.
According to a survey conducted by Hugo Cross border on Amazon sellers’ estimated sales in the second half of the year, nearly half of Amazon sellers have an optimistic attitude towards sales in the second half of the year. After this Prime Day, it is believed that more sellers will be ready to launch in the peak season of the second half of the year.
Post time: Jul-13-2023