Kabata, a home fitness platform that focuses on smart dumbbells, recently announced that it had received US $2 million in financing. Investors include courtside ventures, Detroit venture partners (a venture capital fund under Dan Gilbert), tribe capital, Zaza Pachulia (a player of Golden State Warriors), Kirk lacob (assistant general manager of Golden State Warriors), naval Ravikant (founder of equity crowdfunding platform “angellist”) Jordan Nathan (founder and CEO of caraway home, a manufacturer of non stick pots and ceramic Kitchenware), Andy Dunn (co-founder and CEO of bonobos, a men’s clothing brand), Sam Parr (co host of my first million), and professional football player Daniel sturrridge.
The Los Angeles based startup hopes to bring professional strength training to home fitness people. Unlike its competitors “tonal” and “tempo”, kabata is not dedicated to developing a complete set of fitness equipment solutions, but focuses on dumbbells.
The smart dumbbell is currently in testing, and the company has not set a specific release date. The product can be connected to an application, users can make a six week training plan, and the platform will also provide corresponding training courses. The intelligent dumbbell will collect data during the user’s exercise to achieve a more customized training program.
“Kabata” aims at home fitness scenarios and gyms, and is exploring differentiated pricing methods. Kareem aly, co-founder and CEO, said: “Since dumbbells were invented a century ago, there has been no effective improvement or innovation. We think it is time to change this state. Our intelligent dumbbells are supported by proprietary technologies and progressive algorithms, which can not only provide users with correct training guidance, but also track users’ physical fitness and exercise effects, and help users achieve their goals in the most effective training mode.”
According to the data, in recent years, the scale of China’s fitness equipment market has maintained a growth trend, increasing from 36.6 billion yuan in 2016 to 52.6 billion yuan in 2020, with an average annual compound growth rate of 9.49%. It is expected to further increase to 62.1 billion yuan in 2022.
With the personalized and diversified development of consumer demand, the supply side is shifting from the traditional manufacturing mode of mass production of fitness equipment to the R & D and production of multi specification, small batch and customized intelligent equipment. Intelligent fitness equipment will become a hot field of fitness equipment in the future, and play an important role in driving the development of fitness equipment. The main participants of the track include the Chinese new and cutting-edge technology fitness brands “fire magic mirror” and “super scarlet” reported by 36 krypton.
Post time: Aug-07-2022