The 19th Asian Games will be held in Hangzhou, Zhejiang Province on September 23, 2023. It is not only a major sports event, but also an important opportunity to spread the Sportsmanship. It is also an important window for exchanges and mutual learning among Asian civilizations and the display of the image of Chinese civilization. Hangzhou, known as the “paradise on earth” on both sides of the Qianjiang River and the banks of Xizi Lake, has issued a heartfelt invitation to Asia and the world with the theme slogan of “Heart to Heart, @ Future”. Embrace the Asian Games, embrace the future, and Hangzhou is ready. We are ready to work together to present a sports and cultural event with “Chinese characteristics, Zhejiang style, Hangzhou charm, and exciting diversity” to the world.
Dig deep into cultural heritage and showcase the cultural beauty of the “Cultural Asian Games”. The emblem of the Hangzhou Asian Games “Tide”: the natural scenery of green water and green mountains, the spirit of standing at the forefront of the tide, the cultural heritage of poetry and painting in Jiangnan… With just a few strokes, it integrates multiple elements into one. The mascot combination “Jiangnan Memory”: “Congcong”, “Lianlian”, and “Chenchen” respectively represent the three major “World Cultural Heritage” of Hangzhou – Liangzhu Ancient City, West Lake, and the Beijing Hangzhou Grand Canal, full of profound Chinese cultural charm. The core graphic “Run Ze” is inspired by the local cultural element of Hangzhou – silk, showcasing a strong Jiangnan temperament with the image of “warm and moist all over the world”. For the first time, the Asian Games medal “Hu Shan” combines square jade cong and circular medals, and the appearance of square and circular integration embodies the origin of Chinese culture and the grandeur of a great country. The promotional video “Tide Making” focuses on “Tide Making Culture” and showcases the Liangzhu civilization of over 5000 years to Asia and the world through the lens. Using the Asian Games culture as a medium, showcase the unique charm of “Zheli” to the world and share the “shining moment” of Chinese civilization.
Highlight the empowerment of digital intelligence and showcase the technological beauty of the “Intelligent Asian Games”. For the first time, the Hangzhou Asian Games incorporated “intelligence” into the concept of organizing the event. The Asian Organizing Committee, guided by digital reform, integrated technological innovation into the entire process and various links of the Asian Games. Whether it is the “Asian Games Digital Torchbearer” launched globally, which allows more people to directly participate in Asian Games activities beyond time and space limitations, or the creation of the first one-stop digital observation service platform in the history of the Asian Games, “Intelligent Asian Games One Stop”, which can provide viewers with “one-stop” technology observation services, including “travel, food, knowledge, international”, etc, Alternatively, a unified network management system for the Asian Games based on digital twin technology can be called the “strongest brain” of the communication network for the Hangzhou Asian Games, which can achieve intelligent command and ensure the safe operation of events. Alternatively, through 5G+free perspective and 5G+VR technology, people can experience immersive and multi-dimensional viewing experiences on TV screens, 5G handheld devices, VR glasses, and other terminals, all of which reflect the “intelligent Asian Games”. By creating a multi-dimensional and comprehensive “Intelligent Asian Games” service system, we can shine the golden card of the “Intelligent Asian Games” and fully showcase the latest achievements and best practices of the construction of “Digital China” to the world.
Focusing on everyone’s participation, showcasing the beauty of the “All Asian Games” movement. The Hangzhou Asian Games is not only a grand event for athletes, but also a national sports event. At the beginning of the venue design, the Asian Organizing Committee fully considered the different Functional requirement during and after the Games, and adhered to the concept of “returning the venues to the people”. For example, 56 competition venues and 31 training venues for the Asian Games in Hangzhou have been opened to the public for the benefit of the people, setting a precedent for the opening of domestic comprehensive sports venues to the national fitness and mass sports before the Games. In addition, Hangzhou has released the “Ten Rules for the Benefit of the People of Stadiums and Gymnasiums”, including low prices and free benefits for the people Measures such as public welfare training and sports consumption are aimed at sharing the dividends brought by the “Asian Games for the benefit of the people”, greatly enhancing the sense of participation, gain, and happiness of the general public. At present, various Asian Games elements such as posters, badges, and mascots have been spread throughout Zhejiang, and there is a wave of national sports everywhere. Everyone is enjoying the pride and joy of being around the Asian Games, from young people in the green to elderly people in the 60s, from cities to rural areas, from sports venues to streets and buildings. We believe that with the support of the “Asian Games benefits”, the “National Fitness” movement will surely reach a new level and set off a new climax.
Post time: Jul-15-2023